This brand of cigarettes was created by the company Liggett & Myers in 1953 and produced by Altria Group, Inc. Previously, this group was known as Philip Morris Companies, Inc. "L&M" is perhaps one of the earliest brands, which turned out to have a filter. This filter was not a one sided filter. When the "L&M" brand was marketed, there was a necessity to advertise the cigarettes in such a way that they would be bought up very quickly. Their motto was the best problem solving. It was - American cigarettes of the highest quality with the best filter!
LM cigarettes symbols one of the best cigarette invention that could ever happen- there are so many people, enjoying their soft, nice taste.
100% American tobacco blend is used in manufacturing L&M cigarettes.
The colors of packs depend on the nicotine and tar volumes, contained in every cigarette.
The most prevailing colors are: Red - encourages action and confidence, Blue - reliable, dependable and committed color, Silver - expectant, and White - purity and cleanliness. All these characteristics are combined and harmonize with each other only in one smoking brand L&M!
2007 was a significant and important year for Philip Morris brands as the company took the first place in 25 Russian cities with a market share of 29,92%.
During the press conference, it was reported that "L&M" took the third place by the sales volume in the Western countries.
However, there were some changes or if to be more precise- the bans, concerning the names of the cigarette brands. It was banned to use the word "lights". That was why L&M Lights turned into L&M Blue Label. But the brand did not lose its charm because of the novelty!
These cigarettes are produced for the smokers who prefer a combination of a real tobacco taste cigarettes and an acceptable discount price. Nowadays, this brand is sold in 60 countries and there is still observed growth of its increasing popularity.
L&M cigarettes present everyone with long moments of smoking pleasure!