This brand was for the first time introduced by R.A. Patterson of Richmond, Virginia in 1871 as a chewing tobacco and later as a cigarette. In 1905, the company was purchased by the American Tobacco Company (ATC). Lucky Strike became later the answer to R.J. Reynold's Camel. In other words, there was created a competitive brand, that could content with the already existing and predominant brands. This brand turned out to be soon the most popular cigarette brand all over the world.

Of course, Lucky Strike cigarettes had to undergo some changes, in 1917 new Lucky Strike cigarettes had green pack up to 1940. Only then they were changed to plain white ones with red Lucky Bull-eye. These changes were made because copper, which was used in manufacturing of green color was needed for World War Two. There appeared a new motto: "Lucky Strike Green has gone to war".

All these manipulations caused some gossips around this brand. It was proposed that red and white colors were used to support nuclear bombing of Hiroshima and Nagasaki. The gossips were spread very quickly and some people even insisted that Lucky Strike added marijuana for American soldiers during the World War Two.

However, no matter what difficulties and hindrances this brand had on its way to the fame, many smokers believed that the pack of these cigarettes could bring them luck. For some people felt that they were lucky when they smoked only this brand of cigarettes. And that fact gave way to the this superstition. But bad luck has occurred right after there followed the misuse of the "lucky cigarette." It cannot be proved by the means of science - it is just stated and observed, no other explanation is provided.

Nowadays this cigarette brand is available in the following variety: Lucky Strike Original, Lucky Strike Original Red, and Lucky Strike Silver and Lucky Strike Filter.