This amazing Marlboro cigarette brand started to be produced in England 1847. Initially, it was targeted at female smokers. However, it did no go successfully as the English women were not so emancipated like in America. That was why Marlboro was re-targeted to female smokers in the United States in 1920. They were really emancipated and could not live without freedom. Smoking definitely meant freedom! There was pointed out at the mildness Marlboro.
Marlboro is proved to be the largest selling brand of cigarettes in the world. The brand got its name after Great Marlborough Street - the street where its original London Factory was situated. Now, there is another location of the largest Marlboro cigarette manufacturing plant. It is Richmond, Virginia.
The brand is made by Philip Morris USA within the US. Moreover, these cigarettes are manufactured not only in the USA but also outside the US.
As this brand has always been so famous, it made its manufacturers issue billboard advertisements and magazine ads of the Marlboro. The first icon illustrated was the "Tattooed Man". As a rule, all the future images, which showed up later, portrayed healthy looking, manly people. Smokers could get a hint, that if smoking Marlboro cigarettes, they would be able to look exactly like that.
In the 1950's Marlboro was the only brand on the market, had a filtered cigarette. Meanwhile the other brands did not even think of it. Clearly, it was a strategy to win over the smokers, who wanted to smoke filtered and good quality cigarettes.
Around 1972, Marlboro cigarettes became the most popular brand. As for today its position on the market did not change. The brand continues to surprise us with the unbelievable quality, long resistance and constantly new promotion ideas.