More is viewed as an old, famous and widespread brand of cigarettes. The brand was introduced nationally by Richard Joshua (known as RJ- Reynolds Tobacco Company) in June 1975. Firstly, it was tested in Oklahoma City in 1974. More was the first successful cigarette of 120 mm length. That was really a king size! Their color was also different- a dark brown one, whereas the traditional cigarettes were of white color. Nowadays, there are of course shorter versions of these cigarettes with the typically common white wrapper and white filter. But that time a brown cigarette was a real sensation!

They were oriented both on women and men. But then they changed the main focus to the women consumption. The cigarettes of this brand have a light, delicate flavor and aroma. The distinctive feature of More cigarettes is in their characteristic slimness and length addition in comparison with other tobacco brands.

The brand is sold in both the full flavor and menthol flavors.

Nowadays, this brand does not require any presentation as it has already occupied its niche on the European market. No other advertising are needed for promotion.

European and American smokers were surprised to see the new addition of More cigarettes in three flavors: Liqueur D' Orange, Dark Rum and Whisky in late 2007.

That was a success!