R1 is an old and famous cigarette brand name. It is made by REEMTSMA Zigarettenfabriken GmBH. So, the motherland of the cigarettes is Germany. But it is spread not only in Germany but also in the Ukraine, Poland and Greece. R1 cigarettes are world wide recognized as they are in great demand and are sold out very quickly.

At the present time, R1 cigarettes are produced by British company - Imperial Tobacco Group. It is the 4th largest tobacco company in the world.

There is a definite answer to its popularity: the cigarettes possess smooth taste and aroma, that gives pleasure of highest quality tobacco. The design of the packages is very elegant and trendy. The pack is with smoothly rounded sides. The content of tar and nicotine is still traditionally low.

This detail is of no small importance for any woman as woman always pays attention what she is dressed in and what cigarettes she smokes. The cigarettes have to be really glamorous. And if she smokes R1 cigarettes, then there is no doubt- she has a good taste and she knows her own worth.

The most favorite modern variant of R1 cigarettes is Slim Line. It is a leader in Greece. There is one interesting moment: if a man wants to give up smoking- he will be smoking only Slim Line, because it is smoother in comparison with the other variants of this brand.

The brand is constantly promoted, that was why in 2005 it became the winner in nomination "The Best Creativity in Advertising of Cigarettes".

R1 slogan is: Light Character. Lightness of choice.