Virginia Slims is a brand for cigarettes, manufactured by Philis Morris, USA and Philip Morris International. The brand was created in 1968 and launched to young, and working women. They were careerists.
There was the slogan "You've come a long way, baby." However, some teenage girls were involved in smoking addiction. The reason of was very simple - the advertising campaign was very intensive. The goal of this campaign was to show freedom of any woman, her emancipation and the absolute right to smoke. Nothing could control her anymore from being a modern and independent person.
Virginia Slims are very slim cigarettes (only 23mm circumference). They are also longer than normal "king-sized" cigarettes (which are 85mm) and sold only in longer 100mm and 120mm lengths. to give the cigarettes a more "elegant" appearance and supposedly to reduce the amount of smoke they emit. They are sold in "Superslims", "light," "ultra-light," and menthol variants. The packaging is white with colored stripes on the left side.
The brand also has sponsored the female professional tennis for 20 years in order to win more and more potential smokers and customers. But it had to give up this this deal in the mid-1990s.
Nevertheless, the cigarettes have remained popular till the present moment and provided enjoyment to every smoking person.